unpopular opinion: the 2010s were an AWFUL time 4 fashion and beauty. I SAID WHAT I SAID!!
the 2010s were an AWFUL time 4 fashion
so, recently, i have watched this video:
and it made me think "WOW! THOSE R WHAT HAVE BEEN THE NORM 4 SO LONG!?"
as an 18 y/o who grew up in the late 2000s and 2010s, i wasn't all that interested in fashion back then, but 4 the past year or two, i have taken the time 2 do sum research and watch videos, and honestly, i can say that the 2010s in general were just hideous.
in the early and mid-2010s, the fashion industry, and society in general, were still reeling from the great recession that began in the late 2000s. many fashion trends that were popular during the pre-recession times (early-mid 2000s), such as monogrammed clothing and handbags, were now considered as inappropriate and tacky. high fashion brand items were no longer seen as enviable or as status symbols, but distasteful and became an indication that u were part of the 1% that continued 2 profit while others were struggling.
during the post-recession era, the idea of frugality inadvertently wounded up supporting the rise of fast fashion, thus resulting in fast fashion brands such as fashion nova, pretty little thing, forever 21, h&m, zara, american apparel, hollister, urban outfitters, abercrombie & fitch, and other fast fashion retailers flourishing in popularity and sales. this also resulted in trends being pushed out faster and faster, therefore oversaturating the market and making ppl yearn 4 what was considered as "the next hot thing" sooner and sooner.
and i think that right there, is what the problem was with 2010s fashion. fashion trends of the time were way rooted in capitalism, thus resulting in a bunch of cheap, low-quality fast fashion retailer knockoffs. many fashion brands in general (whether it be sustainable fashion, fast fashion, or high fashion) relied HEAVILY on social media, specifically tumblr, instagram, and pinterest, to promote their products (just look @ instagram now, they have their own shop, like wtf!?), which also left less of an emphasis on experimentation and/or uniqueness, and trends such as grunge, hipsters, and lolita became popular via social media and fell 2 capitalism.
in the early 2000s, as well as the decades that predeceased it, social media was barely even a thing. many fashion brands did not rely on social media @ all 2 be marketed and sold out. all we had in the mid-late 2000s r myspace, twitter in its early days, messaging platforms (i.e. aim, icq, msn, yahoo!), facebook, and youtube in its early days. but now as society transitioned in the 2010s, social media and communicating virtually has changed DRASTICALLY. we now have twitter, youtube, instagram, snapchat, and tiktok. it's awful!
in my opinion, the 2000s had its OWN unique look, even if there are any fashion moments that u probably thought were heinous (i.e. dresses over jeans, uggs, denim and micro miniskirts, u name it). but that's what i love abt fashion trends of the 2000s. the 2010s, however, looking back, were so heavily influenced by trends of the past, specifically the 1980s and 1990s, that the overall look of the decade was watered down and nearly unidentifiable.
if u R a fan of 2010s fashion trends, plz DON'T take any offense 2 this. u r NOT being attacked in any way, this is my own opinion, and i am interested in hearing ur own opinions. we all have our own biases, and i respect all of them when it comes 2 pop culture. u also don't have 2 throw out ALL of the clothes u own rn, and u will always have the ability 2 wear whatever u desire, but just PLZ understand that that might mean that ur outfit might not be considered as "fashionable" or "trendy" atm, and if no one compliments ur outfit, do NOT feel offended in any way. it's also kinda inevitable. take a look @ any generation and how they adapt 2 changing trends, some will b ahead of the curve, and others probably won't. if someone in 2014/2015 or earlier were wearing a denim miniskirt over jeans with ugg boots and high rise socks, would u have called it fashionable @ that time? probably not.
it's also important 2 note that like everything in life, fashion is also a cycle, and it's not surprising that what was considered cute once, will NOT be considered as cute later, and the fashion trends of the 2010s r what r not considered cute right now.
let the 2020s become a decade where the overall aesthetic is identifiable, creative, fun, iconic, whatever. 2000s-inspired fashion is making a hella comeback, and probably will b in the following years 2 come. we should also show our support 4 sustainable and independent fashion brands.
i hope u guys enjoyed this lil' rant, and i am interested in hearing ur own opinions. i hope 2 make more new friends, blog posts, and bulletins here. thank u! i luv u sm!