The Weird World of Modern Marketing

Hey! Been a minute since I've typed up anything.

Anybody else notice there's a LOT of nostalgia pandering nowadays? Tons of movie remakes (and even rereleases like Avengers Endgame recently), marketing 90s and 00s IPs to fully grown adults (LEGO being a kids toy but putting out kits that are $150+), even streaming advertising. I just saw one for Disney+ marketing nostalgic releases like High School Musical and The Parent Trap and Camp Rock. I don't think anyone under 20 knows what those are, or at least lacks the adolescent connection to them. Crazy!

It's a bit worrying seeing things like this stall. Things should move forward but it feels like everything panders to specific demographics, mainly millennials in their 30s with disposable income. I see how insanely hyped up toys become on social media (Nee Doh, and do I even need to mention Pokemon cards?) and I can't help but wonder why this happens. I just assume it's to fill a void of uncertainty in peoples' lives. I used to be like this with video games. I was all about remakes and remasters and all that. Nowadays I think "why not make something new?" I can't play Zelda A Link Between Worlds or Pokemon Brilliant Diamond/Shining Pearl without wondering why even bother. This was already made 20+ years ago (in the case of Pokemon, with better art on a better system as well). 

Just a random thought I've had for a while. No big deal. What do you think?