♥ Mori kei ♥

Today I'm simply going to be going on a rant about how much i love mori kei xd.. Oh! and of course give a short guide/background on the style! 

Here are some examples of mori kei! 

One thing you make notice is... all the LAYERS!!! Mori kei is a very cozy looking fashion with lots of layers and earth toned clothing. BUT! there is more causal styles out there! 

for example: 

Some people would simply call this sub-style casual mori :3

okay now its time for the background behind the fashion!

♥ BACKGROUND ♥

Mori kei, otherwise known as Mori girl is a Japanese street fashion that originated from Harajuku! "Mori" meaning forest and "kei" referring to the style.

Mori kei centers around the idea of living romantically in a forest! You can compare it today's "Cottage-core".

The fashion reached its peak in 2009,  and resulted in the creation of many Mori kei magazines such as, 

• Spoon
• Mori girl lesson
• Choco's Mori girl fashion and style book.

Even though Mori kei has declined with the brands, true Mori girls are still rocking it today! It has evolved into A LOT of different sub-styles, like modern mori.  

Mori kei can also be apart of your lifestyle! Some of the practices include living naturally, and staying away from fast fashion brands.

♥ CHARACTERISTICS OF THE STYLE ♥

Here are the essentials to Mori kei!

1. Earthy colors
2. Baggy/Flowy clothing 
   
3. Asymmetry
4. Forest themed prints
5. Layering of shirts/skirts
6. Natural hairstyles (PLS NOTE THAT THIS IS NOT A REQUIREMENT DONT FEEL FORCED :3)
7. minimalist makeup (^^)

♥ MORI KEI SUBSTYLES ♥

And lastly here of some popular mori kei substyles! Feel free to mix and match and find the style that suits you best! <3

DARK MORI

Dark mori is simply a more gothic and dark approach to the mori style! This styles features mainly black, grey, dark greens, brown, and white. 

YAMA KEI

Yama kei is a natural mountain based style! It centers around things like hiking, camping etc. It features sportswear such as hiking boots and other practical outdoor clothing!

HAMA KEI

Hama kei is just like mori kei but with a beachy vibe! Its more about living life on the beach rather the forest! This style features lighter colors and fewer layers and its emphasis on natural beachy things xP

MODERN MORI

Modern mori is simply a evolution of older mori kei! Its much more functional and has many more variety! This style features loose fitting clothing such as sweaters and cardigans. 

ok this is the end of my FIRSTTT blog.. Thank you sm for reading my essay about mori kei xD