Sparkly ketchup

A couple of months ago I saw an add for Grammarly. It's some automatic auto-correct grammar fixing thing but that is not the main subject of this post. In the beginning of the ad it says "When you get your next big idea, say sparkly ketchup" and usually I skip the rest of the ad. But that got me thinking. What if sparkly ketchup could be a code phrase for when you get a big idea. Sort of like when you say Eureka. So in conclusion "When you get your next big idea, say sparkly ketchup".