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Hime gyaru!




Gyaru (ギャル) is Japanese subculture, which peaked in popularity around the 1990s to the 2010s. "Gyaru" encompasses many different fashion and makeup styles, with different gyaru substyles.

The gyaru style and gyaru life focuses heavily on trendy fashion, makeup, hairstyles, nails, Para Para dancing and social circles. Gyaru focuses on a fun and positive attitude to life and living freely without fear of judgement.

The focus of this style is very much being cute and innocent, creating the 'princess' element of the style. There are a lot of soft colours, as well as big hair and very decorative nails and accessories.


Himekaji is a casual version of hime gyaru. The style incorporates the light color schemes and motifs of gyaru However, it focuses more on the traditional silhouette of gyaru, with much less lace and layers, and more simpler pieces. 

A similar style to Himekaji, Roma Gyaru, also exists as a casual version of the style. It features more muted patterns, darker colors, and is more relaxed

Hime (姫) is one of the many sub-styles of Gyaru fashion. The name means 'Princess Gal' which perfectly describes the style. Hime gyaru is often linked to Lolita although the styles are very different.

Style Characteristics

Large beehive-style hair, often with curls

Hair is often bleached blonde or dyed brown

Long nails, often with heavy deco

Lots of pink and white clothing

Sweet patterns like flowers or gingham

Makeup is very classic gyaru, with a focus on eyes and soft lip colours

Heavy deco on accessories such as cell phones

Lots of lace and bows

Oversized hair accessories are very common  

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