Alba Rosa Coat/Resellers

How do resellers have the conscious to price Alba Rosa coats for a ridiculous amount of money!? The lowest price I found was 700! I even saw one for 5k. Yes, they're a dead brand but your pricing it at an enormous amount, its unfair to others who want to buy and actually use it. Do they think we're all rich people, no we're all just students or low-middle income people who don't have a lot of money to spend. Sorry, I went on a rant but these people literally make me so mad. 

If you are one of those resellers have some conscious and sell them for a reasonable price whether it's alba rosa or ma*rs. I'm not saying sell for a cheap price because they still are from a dead brand but don't price it at 700+.