Hello Kitty first appeared on coin purses in 1975 japan, the coin purses were initially made for little girls. She was spotted in America in 1976 when Sanrio opened a gift gate store in san jose, California.
Hello Kitty sold well immediately after her 1975 launch, and Sanrio's sales increased. Due to Japan's growing economy, many Japanese children could afford to buy Hello Kitty products. Her popularity also grew with the emergence of kawaii culture, which embraces cuteness.
UNICEF named Hello Kitty as children's ambassador to the United States in 1983, and children's ambassador in Japan in 1994, and gave her the title of UNICEF Special Friend of Children in 2004, a title unique to her.
Hello Kitty's popularity in Japan peaked in the late 1990s when she was the country's top-grossing character, Hello Kitty was the third highest-grossing character in Japan as of 2013, In 2019 and 2020, Character Databank ranked her fifth, and as of 2021 she was out of the top five
Overseas, her global popularity has increased over the years. According to Sanrio, Hello Kitty was appearing on 12,000 new products each year as of 1999.
Her impact on fashion started when celebs such as mariah carey adopted her as a fashion statement, carrying around plushies of her and posing with a hello kitty guitar while being surrounded by hello kitties.
In 2009 hello kitty turned thirty-five, and so came lady gaga's iconic hello kitty photoshoot where she was pictured in numerous pictures posing in hello kitty heels, showing off a large red bow in her hair and large contact lenses, a silver hello kitty purse belt and a long hello kitty gown made out of hello kitty plushies
as the 2000s went other celebs were pictured with hello kitty, such as paris hilton, britney spears and avril lavigne.
Even now in 2023, hello kitty Is still a fashion icon, being used for nail art, dresses, tops, skirts, purses, and accessories.