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A person elsewhere online was talking about things getting too same-y in art online, but this has been discussed all over with regard to social media.
Doing things that are popular and what other people do is incentivized. It always has been, but it is moreso now on social media. Look at most "how to succeed in art" blogs and videos, watched one that said "draw the same thing every day forever so you can become a brand." See how people, including myself to a degree, stopped listening to Metallica after the Black Album or Load. They did something different, off-brand, and fans freaked out. To change that culture will require a lot more information and communication from artists to the public. On social media you are encouraged to become a brand, not a growing and changing entity. That confuses people. One of my college 2d art teachers discouraged me from liking Salvador Dali so much because he thought he had found a brand and was too stuck to it, too rigid, wasn't growing and changing enough. But the current culture even explicitly tells artists not to go off brand, not to experiment, find something that works and stick with it at all costs. That's why I like Genesis Breyer P-Orridge so much. They defined the artist as the artwork to an extent.
Burroughs also said it's wrong that we think the novel is the best and only form of writing, and we should be free to experiment more. but writers are afraid to, what if people don't understand it and don't buy it? if the poor didn't have to worry about money so much there would be a lot more room for creativity, also. Damien Hirst can experiment because he's famous and can get funding. The rest of us often can't afford to do so quite as much, we have to do things that sell.
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