*★,°*:.☆Lolita.:*.°★* 。

• Classic Lolita is a more mature style of Lolita that focuses on elegance rather than cuteness. It is much more historically inspired than the other substyles.

• Sweet Lolita is one of the most popular lolita substyles. This style is characterized by lighter, brighter colors and more whimsical motifs.
  

• Gothic Lolita is characterized by its darker aesthetic. This substyle is a fusion of lolita fashion and the Japanese gothic subculture of the 1990s.
  

• Punk Lolita is a sub-style of Lolita that is inspired by Western punk. It uses similar motifs such as tartan, deconstruction, chains, studs, safety pins, asymmetrical hemlines, rips, grommets, buckles, and spikes. It is inspired by Vivienne Westwood and her influences in the UK. 
  

• Country Lolita is a Lolita style inspired by the vast open countryside and often, Victorian farms. It is often a mix of Sweet Lolita and Classic Lolita. The Country Lolita style is often marked by the use of wicker or straw accessories such as basket purses or straw hats. (one of my favourit)
  

• Sailor Lolita is a form of Lolita style incorporating Nautical and Sailor themes. This can include sailor collars and ties, sailor hats, and stripes. 

• Hime Lolita (or Princess Lolita) is a Lolita substyle featuring royal and elegant themes. The style takes inspiration from the Hime Gyaru fashion while still keeping the Lolita silhouette.
  

•  Guro Lolita is a style of Lolita that focuses less on sweetness or elegance and more on horror. Blood splatters, bandages, eye patches, and fake bruises are all common themes in Guro Lolita. The idea of the 'broken doll' look is a running theme. 

• Wa Lolita is a style inspired by traditional Japanese dress. Wa Lolita involves long ‘sode’ or, sleeves, and ‘obi’ or sashes taken from Kimono/yukata outfits, and fused with the bell-shaped skirt of lolita. Wa Lolita fabrics are usually very detailed, involving traditional Japanese art style.

• Qi Lolita is inspired by traditional Chinese dress like the Qipao or Hanfu. Skirts are often panelled or slit-like a qipao. Bodices will also usually be modeled after a qipao, with a keyhole neckline and frog closures. Fabrics can be traditional Chinese prints or even more Victorian brocades. 

• Natural Lolita, also known as Mori Lolita, is the combination of Lolita fashion with Mori Girl which revolves around natural and vintage materials. The name and style were first coined by the brand MiELette Tautou.

• Military Lolita is a sub-style of Lolita that uses military themes in the Lolita fashion. Please note that some coords resemble Nazi and fascist uniforms and using replicas of real military medals is disrespectful to real soldiers.
  

• Steam Lolita is the combination of Lolita fashion with Steampunk fashion which is a western-style that revolves around a futuristic victorian era.
  

• Pirate Lolita is a style popularized by the brand Alice and the Pirates. Similar to Sailor Lolita with its Nautical themes, but includes classic pirate accessories including swords, tricorn hats, long-coats, treasure chests, eyepatches, parrots, etc.
  

• Cyber Lolita is the combination of Lolita fashion with Cybergoth which revolves around futuristic imagery. Its visuals are often similar to Ero Lolita.
  

• Nun Lolita is a theme that uses nun-style clothes that are often sold by Gothic Lolita brands.
  

• Nurse Lolita is a style of Lolita that is very much inspired by hospital imagery and generally falls under Guro Lolita.
  

• Hijab Lolita is a term used to describe the outfits of Hijabi, women who wear the Muslim head-covering, that follow Lolita fashion.
  

• Shiro and Kuro Lolita are monochromatic styles of coordinate. Shiro means white and kuro means black. These coordinate styles are often done together to contrast with each other.
  

• Casual Lolita is a more toned-down version of the fashion, while still retaining the basic Lolita elements. It is very hard to put together a nice Casual Lolita outfit unless you have years of experience or are a natural at it.
  

• Old-School Lolita is the old (90s, early 2000s) version of lolita fashion. It is visually very different from modern lolita, so it is often referred to as a separate sub-style.
  

• Deco Lolita, also known as OTT Lolita in the west, refers to Lolita outfits with an excessive amount of decoration. 
  

Clothing Brands

Japanese brands that manufacture Lolita clothing. Main brands are regarded as brands that have been around the longest and/or hold the highest value within the lolita community.

Main brands

• • Angelic Pretty 
  • Atelier Pierrot Baby, 
  • The Stars Shine Bright/Alice and the Pirates 
  • Bodyline 
  • Innocent World 
  • Juliette et Justine 
  • Mary Magdalene 
  • Metamorphose Temps de Fille 
  • Moi-Même-Moitié 
  • Victorian Maiden/Beth

Other brands/Indie brands