wtf is happening to play store ads???

Play store is becoming more greedy and no one is talking about it,So for context i was just playing some game and i got an ad but the thing is when the ad was over instead of the normal X to quit the ad a button just appears saying "play store>",and when you click it it LITERALLY forces you to go to the play store just to quit the ad, (what the fuck..),the X doesn't exists anymore it seems and it just directs you to the play store now,years ago they didn't force you to download or play the game, the X was your exit door but now it's gone,not only that but now you can't skip ads anymore (yes there's still skip-able ads but they barely exist) now you're FORCED to watch the entire thing or you can only skip when the ad it's almost over,this feature instead of helpful it's stupid and useless,i had to watch an entire advertisement and then got directed to the play store just to escape from that agonizing ad,i remember how satisfying was to get a long ass ad and being able to skip all of it,when we HAD the CONTROL and not the companies, now we're tied to a leash with not control while they force us to consume their bullshit.

And what makes me angry is that nobody is talking about this,no one noticed this,no one is complaining,which isn't very surprising  seeing how people react to bad news nowadays, yes with ignorance, this is frustrating for me,i want to play games in peace not watch an ad  every two minutes,the play store just updated to worse,i wouldn't mind if their ads were about good games but all they promote is bullshit with tons of bait.

i just hope someone addresses this.