Fast Fashion

the fast fashion industry is something we all consume, whether we like it or not. many people who are part of subcultures, or who are just starting to get into them, feel guilty because they think they need certain clothes while being told that fast fashion goes against their values. but reality is more complex than that.

not everyone has the resources or access to alternatives that allow them to completely avoid it. there is also the argument of “making your own clothes,” but that often ends up being more expensive: fabric, buttons, thread, and time. in many cases, it costs more than buying a basic garment from places like shein or temu, and not everyone can afford that.

fast fashion is not inherently bad. the problem is not buying affordable clothing, but buying without thinking. impulse purchases, chasing short-lived trends, and accumulating clothes that will not be worn. consuming consciously means knowing when you actually need something, choosing pieces you will truly use, and not buying just for the sake of buying.

not everyone can be judged in the same way, especially those who are just beginning to explore a subculture and build their identity. fast fashion is not the enemy if it is used with awareness. what matters is not being “perfect,” but learning how to consume responsibly and avoiding empty consumption.