what is a influencer journalist

An influencer journalist is a hybrid of a journalist and an influencer. They create and share content related to current events, news, and information on social media platforms, often blending entertainment and information. Influencer journalists typically have a background in journalism, media studies, or communications and combine traditional journalistic skills with digital media and social media marketing expertise.

They often use platforms like YouTube, Substack, and TikTok to reach their audiences and share their perspectives on various topics. Influencer journalists may not adhere to traditional journalistic norms, such as objectivity, and may prioritize engagement and building a community over fact-checking.

The lines between traditional journalism and influencer journalism are blurring, and some argue that influencer journalists are redefining the way people consume and interact with information. According to a study, influencer journalists accounted for 15% of all named journalists in the United States, a figure higher than in other researched countries.

Some notable examples of influencer journalists include Mark Stenberg, who writes about the creator economy and journalism, and Tanviya de Girval Sapru, who focuses on current events and cultural commentary.