𝄞 — “You can no longer be beautiful as a woman”

10 years ago, you had to straighten your hair, wake up early, and even bring your flat iron to school. Nowadays, everyone, from those with straight hair to those who aren't so straight, wants wavy locks and to be part of the "Curly Girl Method" group, sleeping with products that curl their hair.

A decade ago, the ideal was a legs gap and visible collarbones. The mantra was "nothing tastes as good as thin feels." Today, it's all about having thighs, a booty, abs, and a sculpted back. The new mantra is "no pain, no gain."

Aphrodite, the Greek goddess of love and beauty, was depicted with curves and round hips, as was the '50s icon Marilyn Monroe.

We keep jumping from one trend to another with new standards to follow. First, look like porcelain, no, wait! look like a doll.

Buy this, sacrifice that, otherwise no one will accept you. We are no longer souls; we are clay to be molded. We've stopped being bodies and have become a trend that will stop to be popular in a few months.

The beauty industry has never truly wanted women to feel beautiful, much less to have confidence and self-assurance. They always present their products with the argument that it's all for health and self-care. But who are we really caring for? The environment, with all the single-use plastics? The wallets of these insecure girls? Or their mental health as they spend so much time in front of the mirror trying to improve, fix, or prevent? Aesthetic violence is also rooted in political and economic principles.

It’s economic because the industry builds its market by creating insecurities, like the fear of aging. It’s political because a patriarchal system can’t be weakened by a society that doesn't rest, doesn't know how to save money, and, even worse, doesn't question things.

Darling, question everything, except your own worth🩷

(Music: The perfect pair (Instrumental) by beabadoobee)