Week 3 and Week 4 - Design Thinking (Empathy)

Week 3 and Week 4 - Design Thinking (Empathy)

This week's reading is "Why Design Thinking Works" by Jeanne Liedtka.

Liedtka (2018, p.1) defines design thinking as a "social technology" that may help organizations to overcome human biases that typically suppress innovation. Similar to how Total Quality Management revolutionized manufacturing in the 1980s, design thinking is revolutionizing innovation processes. 

It was mentioned in the reading that companies have three major problems in terms of innovation:

1) Improved Solutions.

2) Minimized risk and costs.

3) Employee buy-in.

Customer Discovery Process: This is what we can do to get a more meaningful customer journey.

1) Immersion

2) Sense making

3) Alignment

Idea Generation:

1) Emergence

2) Articulation

Testing Experience:

1) Pre-experience

2) Learning in action

★★★

On week 3 we made the Scoping Template and started doing the empathy map. On week 4 we made our persona and did the affinity diagram. We also did interviews with our classmates and other people.

Click here to view images