Introduction to Frutiger Aero and The creator.

What Is Frutiger Aero?

Frutiger Aero (also known as Web 2.0 Gloss) is an aesthetic that was prevalent from roughly 2004 to 2013, succeeding the Y2K Futurism aesthetic. Overlapping with the McBling and Electropop 08 aesthetics, it is characterized by its use of Skeuomorphism, glossy textures, cloudy skies, tropical fish, water, bubbles, glass, lens flare, sprawling patterns, "humanism", aero glass, bokeh, Frutiger fonts, Abstract Tech, auroras and bright, vibrant colors (usually greens and blues). The dates of the aesthetic overlap the early days of Web 2.0 and the transition from feature phones to smartphones.

Who is the creator of Frutiger Aero?

Sofi Lee of the Consumer Aesthetics Research Institute (CARI) coined the term "Frutiger Aero" in 2017. Lee is a member of the online community that develops terminology to describe consumer ephemera. 

FUN FACT! : The Word "Frutiger" is actually named after Adrian Frutiger