Kpop and the problems w/ 4th gen

Recently I was talking with one of my bestfriends and we're put the subject "the 4th gen" on the table, and I found some interesting thigs to talk about...

Like, when we're talking about new kpop, we can say that the industry is, more than ever, reforcing the idea of technology and current affairs, but, with all this effort of the groups trying to be revolucionary or just differentiate yourself in the industry, maybe they get lost in their own revolution. I'm a atiny and stan some 4th gen groups, but its very clear to me see this problem.

Sometimes, it's not the group's fault, it just happens. And I fell bad seeing my favorite groups becoming famous and getting lost on this big industry. They're not bad, just being more and more normal comparing with the others.

I appreciate this in ATEEZ, the capacity of being themselves and show their own identity. The way Hongjoong and the group manage to express what they feel through lore makes me still have hope in the fourth generation.