if its free...

[u r the product]

nothing is free. everything is transactional. 

from every word we hear out, every stream of information we explicitly or haphazardly subscribe to: fills the well of our subconscious mind. ideas resurface in forms of ideas, feelings, reactions to the world. repeated consumption can strengthen neural connections, and the logic rails of "reality" or "truth" as we can perceive / comprehend it.

this is a game of multiple choice. we give you the words with which you're "allowed" to associate yourself, certain types of people, scenarios, and we show you how to respond to these triggers through storytelling, like "reality" tv. 

you are but a jar of beliefs, forged and fed by other people's ideas, experiences seared into your memory with accompanied emotions, and the looping drama you tell yourself about the world to cope. 

you could choose to atone, to attune to something new. something, unpredictable,

unprecedented, 

unknown.

what's in there?