small fashion brands (gyaru, y2k, streetstyle)

linking a few small fashion brands I like, I haven't bought from every one!

ouchhh - lots of hello kitty, y2k pieces, they package everything cutely too which I appreciate!


truth or dare - lots of 00s style graphic slogan tees


hashtagDDD - lots of cute and colourful pieces, I love their oliwa collab especially!


babymetalclub - definitely pricy but lots of cute gyaru pieces


lilia & lace - jfashion brand dedicated to making size inclusive pieces


gyarugirl - sells secondhand gyaru pieces alongside other styles (mori girl, lolita)


I do want to say too it's convenient to buy from resellers but it's always cheaper to buy directly from secondhand japanese auction sites!


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