The 00s in the 20s 

ok but can we talk about the 2000s or y2k THE BEST FASHION EVER, the best times, the best movies, I love 2000s but a thing i love the most is the fashion the jeans, the t shirts, the jackets i love dressing like i am in the 2000s. 

Fashion from the 2000s has had a major resurgence in the last few years, with everything from butterfly tops to capri pants making their way back into the zeitgeist. While Gen Z’s love for vintage pieces has given many of these Y2K trends new life, those who grew up in the era will remember all the brands that originated these styles. 

While you can still shop some of the original apparel on resale sites, most Y2K brands have new collections that take inspiration from their heyday. If you’re nostalgic for the era of flip phones and shopping malls, here’s a refresher on the popular fashion brands from the 2000s and why they're making a comeback.

Juicy Couture

Velour tracksuits were everywhere in the early aughts, with celebs like Paris Hilton and Jennifer Lopez popularizing the athleisure look. Juicy Couture’s take on the two-piece ensemble came in nearly every color and typically had the word “Juicy” printed across the fabric in diamanté. In 2020, the brand relaunched its website with a new collection of tracksuits inspired by iconic styles of the 2000s.

Ed Hardy 

No graphic T-shirt was quite as popular as an Ed Hardy tee in the 2000s. Britney Spears, Madonna, and Kim Kardashian are just a few of the celebs who were frequently spotted in their Ed Hardy gear. The brand was known for its tattoo-style designs that were on everything from baby tees and hoodies to trucker hats. Addison Rae and Bella Hadid helped revive the brand in 2021 when they were seen wearing Ed Hardy apparel. The brand now has a collection dedicated to Y2K fashion. yugugiu

True Religion

True Religion jeans were so popular in the 2000s that Fergie gave the brand a shout-out in the Black Eyed Peas song “My Humps.” The brand’s denim was defined by its horseshoe pocket and thick stitching—seen here on Jessica Alba in 2005—which transformed any outfit into a statement look. After filing for bankruptcy in 2017 and 2020, True Religion re-emerged with a Supreme collaboration and nostalgic collections that feature more than just jeans. 

Diesel

Diesel has been around since 1978, but the brand really took off in the ‘90s and 2000s with grungy offerings like tight, low-rise jeans and bodycon dresses in bold prints. Thanks to A-listers Gigi Hadid and Dua Lipa, who sported several Diesel designs in 2022, the clothing label is in high demand once again. 

Tommy Hilfiger

Tommy Hilfiger was all about statement pieces in the late ‘90s and early 2000s. The flag-logo apparel and baggy denim were a hit with musicians like Aaliyah and Gwen Stefani. "Tommy Girl" tanks (seen here on Paris Hilton in 2002) were also popular at the time, though they can only be found on resale sites now. However, Tommy Hilfiger is still thriving after releasing a successful collaboration with Zendaya in 2019 and launching the Classics Reborn collection in 2023, which reinvents some of the brand’s preppy styles.

Lacoste

Preppy fashion is back, and in the early 2000s, Lacoste was the go-to label for knit sweaters and polos featuring that signature alligator logo. The brand was known for its clean and minimalist designs, which made them perfect for layering. Lacoste has leaned into being a luxury brand in recent years by collaborating with stars like Bruno Mars and creating more elaborate retail experiences for their customers. 

UGG

Ugg boots were a controversial shoe choice in the 2000s, but they were spotted on every A-lister from Sarah Jessica Parker to Heidi Klum. This comfort shoe was often styled with distressed denim, mini skirts, or velour track pants for a very early-aughts look. Today, Ugg is as popular as ever, with stars favoring the brand’s platform slippers and mini boots.