Samy as an ARG on SpaceHey

If you don't know who Samy is, he accidentally created a cross-site worm on MySpace which any profile with Samy as a friend would spread to other profiles when clicked, which in turn get clicked on and vice-versa, which caused over one million people's profile had him as a friend.

What if there was something similar on SpaceHey but instead it's an ARG, where a profile started appearing on some profiles and people has to look for clues to find out the story and whatnot (like clues appearing on the About Me section similar to how "but most of all, samy is my hero" was on every Heroes section).

This might cause a lot more engagement on the website and not be as "dead" as some would say.

What do you think?