....The Downfall Of The Snapchat App (DEEP-DIVE) Animal Cruelty, Cyberbullying, Capitalism, Fentanyl Overdoses Epidemic Lawsuits, Online Predators, Gen Z, Problematic Influencers, Racism, Human Trafficking, Rihanna Chris Brown AD Backlash Drama, Other Shady Sketchy Things & True Crime, ETC!!!!
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The Downfall Of The Snapchat App (DEEP-DIVE) Capitalism & True Crime, I talk about, Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, who were all college students at Stanford University. When the app was launched, they first called it Picaboo. The concept was both simple and revolutionary: a platform where users could send photos that would disappear after a few seconds. This way, people could share moments without the fear of permanence of that content on the web. In September 2011, the name was changed to Snapchat. Videos and photos sent through the app were called “Snaps”, and they disappeared right after being viewed. In the 2010s, Snapchat became popular by appealing to a young audience with its innovative features that stood out from established social media like Facebook. The app It encouraged more authentic and spontaneous communication. As older relatives and parents increasingly joined Facebook, younger users sought a new, private platform for sharing with their closest friends. In 2013, Snapchat introduced Stories, a series of Snaps that could be viewed by friends for 24 hours. This feature was a game changer and was later adopted by competitors, including Instagram and TikTok, By August 2014, 40% of adults in the US were using Snapchat regularly, and by next January, the app hit 75 million users! Mark Zuckerberg tried at least twice to buy the rights to the app, and Google also made an attempt, but the creators never accepted; Snapchat’s pioneering potential was too large.
Some social media influencers and cerlebrities who got popular on snapchat include, Dr. Miami, Gained massive popularity on Snapchat by livestreaming graphic but consented plastic surgery in a raw, unedited format set to hip-hop music, offering a shocking and engaging look into procedures that drew millions of followers and attracted major media attention greenlit a reality series titled "Dr. Miami" solidifying his status as a social media star, Rihanna became popular on Snapchat not by gaining initial fame there, but by using her established celebrity music status to offer a glimpse into her personal life, which gained her followers and made her a notable user, DJ Khaled is arguably the most famous influencer to emerge from Snapchat in the 2010s, His rise on the app began in late 2015 and revitalized his career, earning him the nickname "King of Snapchat" Khaled gained huge attention in late 2015 after getting lost on a jet ski and documenting the entire ordeal on Snapchat. This honest and humorous storytelling instantly made him a social media star, Snapchat’s decline started around 2018, when a major redesign was highly criticized, alienating both users and celebrities. Around the same time, Instagram and TikTok gained a strong following, replicating and improving upon Snapchat’s key features, like Stories and AR filters.
In 2018 Snapchat was hit with major backlash from Rihanna and Rihanna's fans Rihanna used her Instagram to call out Snapchat for displaying an ad that made light of DV, Kylie Jenner had a different sort of gripe with Snapchat not too long ago. The youngest of the Jenner sisters wasn't so happy with Snapchat's most recent makeover, The redesign, which relies on algorithms to personalize what you see, drew a lot of criticism. More than a million people signed a petition calling for Snap to reverse the update, Gen Z started to move away from Snapchat, finding shelter in the rivals Instagram and TikTok, which offered more engaging content, better discovery algorithms, and stronger social networking features, In 2015 a Minnesota father's viral YouTube video led to the firing and termination of another father's employment after his children sent racist messages to the first father's adopted Black daughter on Snapchat, Other incidents such as Controversial snapchat filters got backlash rightfully so, The Social Media Victims Law Center has filed a consolidated lawsuit in California on behalf of dozens of families whose children died from fentanyl overdoses after buying counterfeit pills on Snapchat. In December 2024, an appeals court denied Snap's request to dismiss the case, allowing plaintiffs to move forward with discovery and seek internal company documents, lawsuit alleges that Snapchat's features, like disappearing messages, are misleading and that the app is a "breeding ground" for online predators, Internal emails revealed that Snap employees were aware of significant child safety issues but that management dismissed concerns, citing the need to prioritize company growth, In June 2024, Snap Inc. reached a $15 million settlement with the California Civil Rights Department over a 3 year investigation, ETC!!!
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